15世纪到17世纪，大航海时代的远洋活动促进了地球上各大洲之间的联系，并随之形成了众多全新的贸易路线，使得东西方之间的商品、文化得以流通起来。作为大航海时代的重要参与者，中国曾经是全世界都敬畏的力量。

From 15th century to 17th century, the ocean-going activities in the Age of Great Navigation promoted the connection among the continents on earth and formed many new trade routes, which enabled the circulation of commodities and cultures between the east and the west. As an important participant in the Age of Great Navigation, China was once a powerful country respected by the world.

The New Age of Great Navigation

 新大航海时代

The Industry in the Eyes of the World

 世界眼中的摩配行业

改革开放后， 百废待兴，中国的国门再次打开，“中国制造”逐渐走向世界, 逐步变成了世界工厂。让人遗憾的是，因为经营者的短视和缺乏品牌意识，很多中国商品在海外给人留下了廉价、低端的印象。而随着经济全球化进程加快，中国的国家实力不断提升，很多自主品牌也开始走向世界。VINI正是一个诞生于这种时代浪潮之中的面向世界的高端品牌。

After the reform and opening-up policy, a thousand things awaited to be done. China's door is opened again and "Made in China" products gradually went abroad and China gradually become the workshop of the world. Unfortunately, because of the narrow vision and lack of brand awareness of the operators, many Chinese goods are regarded as cheap and low-end products in overseas markets. With the acceleration of economic globalization, China's national power has been constantly enhanced, and many independent brands have begun to go abroad. VINI is a high-end international brand born in the tide of this era.

INDUSTRY BACKGROUND 

 行业背景

同时，在一些西方国家和东亚发达国家，人们追求个性，酷爱冒险，大排量摩托车成了重要的生活方式。

At the same time, in some developed western and eastern Asia countries, people go for individuality and love adventure. Large-displacement motorcycles have become an important way of life.

1885年，摩托车诞生于德国。很快成为老百姓重要的出行工具， 近十几年，很多亚非拉的低收入国家，比如印度，巴基斯坦，印尼，肯尼亚，喀麦隆，埃及，巴拉圭等，由于经济发展，人民收入水平上升,大量老百姓由自行车和公共交通工具升级为摩托车， 而一些相对发达的发展中国家，比如阿根廷、哥伦比亚、墨西哥，乌拉圭等由于土地私有化的严格保护，无法进行道路扩张，而城市人口持续增加，给交通造成巨大的压力，所以很多汽车用户开始也转为使用摩托车，近年来，在一些国家出现了 JET-GO和PATHAO等的共享摩托出租车平台，使摩托车的数量持续增长，这些都为世界摩托车工业的发展带了巨大的机遇。

In 1885, motorcycle was born in Germany and then soon became an important means of transportation for the people. In recent decade, in many low-income countries of Asia, Africa and Latin America, such as India, Pakistan, Indonesia, Kenya, Cameroon, Egypt, Paraguay, etc., due to the economic development, people's income levels rose and a large number of people began to use motorcycle to replace bicycle and public transport means while in some relatively rich developing countries, such as Argentina, Colombia, Mexico, Uruguay, due to the strictly protected land privatization policy, people were unable to expand the road, but urban population continued to increase, which put great pressure on traffic, so a lot of car users started to use the motorcycle. In recent years, the emergence of Shared motorcycle taxi platform such as JET-GO and PATHAO in some countries has led to the continuous growth of the number of motorcycles, which has brought great opportunities for the development of the motorcycle industry in the world.

中国是全世界最大的摩托车和配件的制造国和出口国。近年来，随着中国经济的高速增长，国内大排量摩托车消费市场也迅速发展，越来越多的年轻人爱上摩托车运动。但曾经，Made in China在业内国际市场的形象并不理想，通过数十年的努力，VINI已经成为代表真正高端品质的国际品牌，改变了世界对“Made in China”的看法。

China is the world's largest manufacturer and exporter of motorcycles and spare parts. In recent years, with the rapid growth of China's economy, the domestic motorcycle consumption market has also developed greatly, and more and more young people love motorcycle sports. But once, people do not have a good impression about MADE IN CHINA in the industry. Through decades of efforts, VINI has become a international brand which stands for the real high-end quality and changes the world's bad impression about Made in China.

今时今日，随着“一带一路”战略的实施，中国作为国际贸易往来中的重要枢纽，不但会打造众多有世界影响力的民族品牌的同时，同时也会外输出商业模式。在这样的大势之下，VINI作为专业领域的国际品牌，将会积极把握国家战略赋予的新机会，在向海外合作伙伴提供高质商品的基础上，输出具有VINI特质的商业模式和经营理念，从而更好地成就彼此，共同迎接新大航海时代的来临。

Nowadays, with the implementation of "One Belt and One Road" strategy, China, as an important hub in international trade, will not only build many national brands with world influence, but also export business models. Under such a general trend, VINI, as an international brand in the professional field, will actively grasp the new opportunities offered by the national strategy, and export the business model and operation principle with VINI characteristics on the basis of providing high-quality products to overseas partners, so as to better achieve win-win situation and jointly meet the advent of the new Age of Great Navigation.